SheFinds is a website dedicated entirely to women’s fashions. The content includes blog posts and guides to help busy women find the trendiest clothing and accessories. SheFinds hopes to eliminate the time required to browse retail websites or visit actual brick and mortar stores to find stylish garments. The site also provides users with the occasional special offer or discount when available through the retailer offering the item. SheFinds does not sell items directly, but rather compiles lists of items and related fashion information from various resources and presents them to the user through the SheFinds website. SheFinds also has sites intended for brides (Bride Finds) and mom (Mom Finds). Users can find information and items that fall into just about any wearable category, from jeans to swimsuits, bras and handbags.
SheFinds was created by White Cat Media. White Cat Media was founded in February of 2004 in New York City, New York. The team currently consists of less than 15 individuals, including CEO Michelle Madhok and COO Michael Palka. Today, SheFinds works as a blog network focused on bargain hunting for women’s clothing and accessories.
There are a few sites similar to SheFinds. The concept is not completely unique but just like those other sites, it is all in the content provided. SheFinds supplies users with a great deal of information on recent fashion trends, sales and merchandise. The user can look for new items, see how they are best worn and get tips about accessories and other clothing related topics.
The SheFinds website presents a great deal of content to its visitors. Each item includes color images (which are naturally important for a site boasting the latest fashions). Additional media is thrown into the mix, such as video clips to provide a well-rounded collection of information. A number of advertisements are positioned throughout the website but these do not seem to detract from the user’s experience.
Anyone can stop by the SheFinds website and access all content without creating an account. The site does not offer users a membership of any kind. Most of the information really does not require this feature. There is an email update option that users can sign up for by clicking the small “subscribe to our newsletter” link near the upper, right hand side of the page. The user can scroll down the page and enter their email address, location, topics of interest and which newsletter the user would like to receive (either the SheFinds newsletter or the Mom Finds newsletter).
There is no registration form for SheFinds beyond a simple newsletter sign up area. The site could not charge users without asking for a little more information. Anyone can access SheFinds for free. This is definitely a good thing because the site does not yet offer anything that would really justify a subscription fee. Users may be enticed to make purchases through the deals posted on SheFinds, but this is not a requirement to access the site.
SheFinds is a site dedicated entirely to women’s fashion. Naturally, this demographic would get the most use out of the site. There are also bride and mom areas for those looking for something specific. The site provides a lot of information for fashion-aware women as well as those who simply want to see what is out there.